The cross-media data experiment “Made to Measure – A Digital Search for Traces” wins the Data Protection Media Award and with it prize money of 3,000 euros
With their cross-media data experiment “Made to Measure – A Digital Search for Traces,” the Laokoon artist group not only inspires viewers, who are fascinated by how an entire life can be reconstructed using Google data. The jury members of the Data Protection Media Award were also convinced. The group around Cosima Terrasse, Hans Block and Moritz Riesewieck is the winner of the DAME 2021 Data Protection Media Award.
In “Made to Measure”, a double of a person is created using their personal online data. In the artistic treatment, the misuse of personal data becomes tangible. The documentary and its interactive website impressively show how transparent people have become on the Internet and how large online companies use the information they collect about our most private secrets to make a profit. The competition, initiated by the Association of Data Protection Officers Germany (BvD), is in its fifth year and honors the work of creative and media professionals who communicate the topic of data protection or aspects of it in a clear and understandable way and thus make a contribution to the safe handling of personal data.
In addition to Laokoon’s video, three other entries were awarded special prizes of 1,500 euros each. The special prize “Best Youth Contribution”, awarded for the first time, goes to Carsten Damm and Hans Höpfner from the Children’s and Youth Ministry of the Evangelical Church of Anhalt with their video “writes…”. The video shifts a digital class chat into the analog world and describes the border crossing of the violation of personal data. Patrick Beuth wins a special prize in the “Print” category with his SPIEGEL article “My Loss of Face”. The article describes the New York start-up Clearview AI’s trade in biometric data. The radio feature “Three Years of the GDPR – What has the EU Data Protection Regulation brought?” by Tobias Dirr receives the special prize “Best Audio Contribution”. In it, Dirr looks back at the beginnings of the GDPR, the developments since it came into force at the end of May 2018 and reports on the uncertainties surrounding the changes to data protection law.
A total of 39 entries were submitted this year in the form of videos, radio, songs, print articles and documentaries. There was even a photo project among the applications.
The award ceremony took place on the evening of May 10th in Berlin during the BvD DPO Spring Congress in front of around 200 guests. All award-winning projects can be viewed on the website www.datenschutzmedienpreis.de