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EFDPO - European Federation of Data Protection Officers
National Insights: Marketing & Privacy

National Insights: Marketing & Privacy

by Karsten Füllhaase | Jan 13, 2021 | BvD – Association of Data Protection Officers, general, Germany, News

Personalised advertising – not only data protection or competition law. Why?
Targeted advertising is more interesting for both the company and the advertising recipient. However, advertising targeted at the addressee also raises data protection issues, and a tension arises between address-related marketing and data protection.

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