Information Review of the Statement (Statement on the Digital Services Package and Data Strategy) of the EDPB (European Data Protection Board) of 18 November 2021 regarding concerns in relation to proposals for digital and data strategies and recommendations for data protection under the General
Personalised advertising – not only data protection or competition law. Why?
Targeted advertising is more interesting for both the company and the advertising recipient. However, advertising targeted at the addressee also raises data protection issues, and a tension arises between address-related marketing and data protection.